After last week signing a deal that saw it enter the Danish market, online casino games developer Yggdrasil Gaming Limited has now inked an agreement to supply its promotional tools and content to the online casino and sportsbetting site at Pinnacle.com.
Headquartered in Malta and with regional offices in Sweden, Gibraltar and Poland, Yggdrasil Gaming Limited already supplies its games to some of the industry’s biggest operators including the likes of Betsson AB, Bet365 and Cherry AB as well as Kindred Group, Mr Green and Company AB and GVC Holdings.
Yggdrasil Gaming Limited stated that the latest arrangement will see its titles including the five-reel Pumpkin Smash and Jungle Books video slots made available to players at Pinnacle.com while the operator is to be given access to its Boost collection of in-game promotional tools and Brag social sharing innovation.
Fredrik Elmqvist, Chief Executive Officer for Yggdrasil Gaming Limited, portrayed the deal with Pinnacle.com as his firm’s ‘latest major commercial signing’ that would help it to ‘add scale’ in order to ‘enter the next stage of our development’.
“In what is still a relatively young industry, Pinnacle.com has been offering world-class online gaming to its customers for almost 20 years,” read a statement from Elmqvist. “It enjoys a loyal following of dedicated players who we are certain will enjoy Yggdrasil [Gaming Limited] titles.”
Paris Smith, Chief Executive Officer for Pinnacle.com, described video slots from Yggdrasil Gaming Limited as ‘instantly recognizable’ before proclaiming that she had been ‘really impressed’ by the developer’s collection of promotional tools, which the domain intends to utilize in order to ‘boost retention and engagement’.
“In a highly competitive sector, content is king and it is essential that we add games from top developers such as Yggdrasil [Gaming Limited],” read a statement from Smith.